Attitudes



Attitudes 
Evaluative statements or judgments concerning objects, people, or events.

Researchers have assumed that attitudes have three components

  • Cognitive component
The opinion or belief segment of an attitude.
  • Affective Component
The emotional or feeling segment of an attitude.
  • Behavioral Component
An intention to behave in a certain way toward someone or something. 



(Robbins, 2007)

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